In some cases, infringements of exclusivity agreements have been prevented from purchasing other goods or services from competitors. When establishing an exclusivity clause, the issuer of the contract should focus on the following: an exclusivity clause can protect both parties to a contract. Without the clause, a buyer could refuse to sell or advertise a business partner`s goods or services, making it harder for that business to succeed. The exclusivity clause also benefits the buyer, as it prevents the seller from making the goods or services available to anyone willing to sell or promote them. Limiting exposure is a marketing tool that can increase consumer excitement and anticipation.